Audience targeting
Campaigns aimed by location, stage of schooling and parent intent, so budget reaches families realistically able to enrol.
Lead Generation
Enquiries From Families Who Intend to Enrol
Targeted lead generation campaigns for schools, colleges and educational institutions. The aim is quality that converts into enrollments, since a high volume of unqualified enquiries only costs your admissions team time.
Why it matters
A thousand enquiries that go nowhere cost your admissions team more than a hundred that convert.
What's included
The capabilities this service covers
Admission landing pages
Focused pages covering the questions parents actually ask — fees, curriculum, facilities, admission dates — with a short enquiry form.
Enquiry qualification
Forms and follow-up structured to capture what admissions needs up front, so the team can prioritise on contact.
Seasonal campaigns
Activity planned around the admission calendar, with spend concentrated in the weeks when decisions are made.
Follow-up automation
Automatic acknowledgement and reminder sequences, because response speed strongly affects whether an enquiry progresses.
Source attribution
Every enquiry tagged with its origin so you can see which channels produce enrollments, not just form fills.
How we deliver
A clear path from first conversation to ongoing support
Understand the intake
We learn your programmes, catchment area, fee positioning and admission cycle, since all four determine who to target and when.
Define a qualified lead
We agree with your admissions team what makes an enquiry worth pursuing, so campaigns optimise toward that instead of raw volume.
Build the funnel
Landing pages, forms, tracking and follow-up sequences are built and tested end to end before spend begins.
Launch targeted campaigns
Campaigns run across the channels parents in your area use, with variants by programme and message.
Qualify and route
Enquiries are captured, tagged and passed to admissions with the context needed for a useful first call.
Optimise on enrolments
We track which sources actually convert to admissions and shift budget accordingly, rather than optimising for cheap leads.
What you receive
Concrete deliverables handed over to you
- Admission-focused landing pages
- Configured campaigns for your target areas and programmes
- Enquiry forms with qualification fields
- Automated acknowledgement and follow-up sequences
- Source attribution and lead reporting
- Campaign management across the admission cycle
Why it matters
The difference this makes to how your business runs
- Admissions time spent on enquiries worth pursuing
- Visibility into which channels produce enrolments
- Faster response to new enquiries
- Campaign activity aligned to your admission calendar
Other services
Services that work well alongside this one